M&M PRETZEL LAUNCH WITH BARRIER JACKETS IN NEW YORK
Certain things in life are just made to be together. Two examples of perfect pairs are chocolate and pretzels and Blockader steel barriers and special events. All these ingredients came together to make quite the quartet at the 2010 launch of new M&M Pretzel candy in New York City. Blockader lined Herald Square with our signature steel barriers complete with attractive barrier jacket covers advertising the new treat. Blockader steel barriers and jackets have been present at many special events in the past, but for some reason, this one was extra sweet.
BLOCKADER BARRIERS AND JACKETS AT HERSHEY PARK
Hershey, Pennsylvania is known for more than just its delicious chocolate. People from all over make the journey to Hershey to visit Hersheypark, a family theme park known for roller coasters like the SooperDooperLooper, Skyrush, and the Storm Runner. Opened in 1907, Hersheypark has been in operation long enough to know you don’t get 2 million visitors per year by keeping your park a secret. Hershey, like several other stadiums and amusement parks, promotes their brand by placing attractive vinyl barrier jackets over their Blockader crowd control barricades. Keeping visitors safe while advertising your brand with Blockader barriers and jackets is a textbook definition of a win-win.
BARRIER JACKETS WITH MCDONALD’S MESSAGES
Ideally, advertisers want to have the full attention of their audience. Unfortunately for them, this task is nearly impossible to achieve. However, when waiting in line for a concert, sporting event, amusement park ride, or any other attraction, a boredom-stricken consumer’s eyes will often seek out any sort of stimulation possible to help pass the time. McDonald’s, the world’s largest and most profitable fast-food restaurant, took advantage of this situation when it decided to place barrier jacket advertisements on Blockader barricades. These bright, attractive, and attention-grabbing jackets were impossible for any patron waiting in line to miss. After seeing a series of McDonald’s advertisements throughout the duration of their time in line, it’s safe to bet that those consumers are starting to get hungry.
BLOCKADER AT THE GEORGIA DOME
Blockader crowd control barricades, located outside the entrance of the Georgia Dome. One is outfitted with a barrier jacket providing directional guidance to patrons. Interlocking steel barriers are ubiquitous at stadiums and arenas, inside and out. Here, they provide blockage and direction at the stadium entrance. Outside, they are also used at ticket lines and parking lots. Inside, they are used at food and souvenir stands. Many sports venues also outfit their barriers with jackets featuring the name of the stadium. Barrier jackets are also used to convey information about stadium policies or provide fans with directions from one part of the stadium to another.
